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Example Made-up company, sample data

What the free check looks like.

This one is for "Northwind Payroll", a company that doesn't exist. Yours uses your buyers' real questions and your real competitors.

9/60

answers that name Northwind

41/60

answers that name its top competitor

0

comparison pages AI tools can quote

5 of 20 questions, 3 AI tools each · sample data
Buyer asksChatGPTPerplexityGoogle AI
“best payroll software for startups”Not namedNot namedNamed
“payroll for companies under 50 people”Not namedNamedNot named
“Gusto alternatives”Not namedNot namedNot named
“payroll with built-in benefits”NamedNot namedNot named
“easiest payroll for a first hire”Not namedNot namedNot named

Why the competitor wins

It's not luck.
It's sources.

  • They have a clear "for startups" page that answers the question in its first paragraph
  • They're listed and reviewed on the comparison sites AI tools quote most
  • Their pricing is public, so AI tools can recommend them with confidence
  • Northwind's best page is a PDF that AI tools struggle to read

Every check ends with

Your top 5 fixes

Ranked by effort and impact. Your team can do them without me.

The sources to win

The outside sites AI tools trust in your category.

A baseline

Today's numbers, so any change later is measured, not guessed.

Now see it for
your company.

Send me your website and a few competitors. Your check arrives within two US business days.