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Getting named in AI answers, explained.
Short, honest guides for SaaS marketers: how ChatGPT, Perplexity and Google's AI choose who to mention, how to check where you stand, and what's worth fixing first.
How does ChatGPT decide which software to recommend?
When ChatGPT searches the web, it recommends products it can find, clearly understand and back up with other sources: your own pages, comparison sites, reviews and…
6 min read →AEO vs SEO: what's the difference for a SaaS company?
SEO aims to rank your pages in a list of search results. AEO (answer engine optimization) aims to get your company named inside the answer that ChatGPT, Perplexity or…
5 min read →How to check if ChatGPT mentions your company
Write 20 questions your buyers ask, run each one in ChatGPT, Perplexity and Google's AI from a clean session, and record who gets named. Count your mentions against your…
7 min read →How do you get your SaaS into Google AI Overviews?
Google says there are no extra requirements to appear in AI Overviews or AI Mode: the page has to be indexed and eligible to show a snippet. Beyond that, the same things…
5 min read →How to get your SaaS cited in Perplexity answers
Allow PerplexityBot to crawl your site, publish pages that answer specific buyer questions in plain text, and get mentioned on the sources Perplexity already cites for…
5 min read →Do comparison and alternatives pages help with AI search?
Yes, when they're fair and specific. Buyers ask AI tools "alternatives to X" and "X vs Y" all the time, and answers draw on pages that compare products directly. A…
5 min read →Which AI crawlers should a SaaS website allow?
If you want to appear in AI search answers, allow the search crawlers: OAI-SearchBot for ChatGPT search, PerplexityBot for Perplexity, and Googlebot for Google's AI…
5 min read →Does your SaaS need an llms.txt file?
It's optional and cheap, but don't expect it to move AI answers on its own. Google says llms.txt isn't required and won't affect Search rankings, and 2026 server-log…
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